In the judgement, the Luxembourg National Commission for Data Protection (CNPD) fined Amazon Europe Core $886.6 million (746 million euro) for processing personal data in violation of the EU’s General Data Protection Regulation (GDPR) that was reported by the company in a regulatory filing.
In 2018, the General Data Protection Regulation (GDPR) of the European Union came into effect for the first time. The regulation’s basic premise is that corporations should obtain users’ explicit consent before using any data or information they collect from them. It intends to achieve this goal by levying hefty fines.
The ruling came as a result of an investigation started in 2018 by La Quadrature du Net, a French privacy rights organization when 10,000 people filed a “collective complaint” against Amazon, and the verdict now backs up their claim that “Amazon’s advertising targeting technology operates without our free consent, in violation of the GDPR.”
The 746 Million Euros penalty would be the highest ever for a breach of the EU’s GDPR guidelines. Amazon is said to be defending themselves fiercely in the case, alleging that the CNDP’s judgement is arbitrary in nature.
By – Pragya Jain
Core Committee Member, WCSF
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