A group of three young Israelis who served in military cyber units have discovered how to locate your digital footprint and provide the tools to remove it. Using artificial intelligence, they show users where their information is stored, such as whether an online shoe store is still keeping your data after you bought sneakers three years ago. Those three young Israelis namely Gal Ringel, Gal Golan, and Kobi Nissan co-founded the company “mine” through which users can find where their private information is stored and can delete it with a single click. One million people have already used Mine’s technology, and over 10 million “right to be forgotten” requests have been sent to companies using the firm’s platform.
In response to the EU’s General Data Protection Regulation (GDPR), now a reference point for international organizations, Mine established key rights for users, including the deletion of personal data shared with sites for a limited purpose. Its artificial intelligence technology scans email subject lines to find out where data is being stored. By using Mine’s email template, an individual can select which information they want to delete, and by clicking the “forget me” button, they will be able to erase their digital footprint. Ringel further elaborated that their goal would be to inform and empower individuals by giving information as to who knows what about them, what they know, why there are vulnerabilities, and what they can do to reduce them.
While the public was relatively indifferent to bigger and smaller breaches, Naama Matarasso Karpel from the advocacy group Privacy Israel said Israel’s privacy legislation wasn’t adequate to handle the digital challenges of today.
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By Shahid K P
Campus Ambassador, WCSF